Corporate Social Responsibility Strategies
Businesses are more and more aware of their impact on society. They have to be. Consumers and other stakeholders increasingly expect organizations to show they behave responsibly towards the communities in which they work. By embracing Corporate Social Responsibility companies can do this and at the same time improve their success as businesses.

The benefits of Corporate Social Responsibility projects to businesses and to communities include: 

The RSNO has an award-winning education programme which brings classical music to communities all over Scotland. The Orchestra works with people of all ages and abilities in the belief that taking part in music-making is the best way to learn to enjoy and understand it. Businesses can and do support this work as part of their Corporate Social Responsibility activities. Education department projects are tailor-made for each group. The demands of the school curriculum are taken into account, as are the objectives of the sponsors. Nor is it just schoolchildren who benefit. There have been projects for those with special needs as well as for the elderly in day-care centres or residential homes. In addition the Education Department organizes masterclasses, orchestral coaching and teacher-training sessions for those who are already involved in music. In 2002, the RSNO's team worked with more than 22,000 children and adults, many of whom would otherwise have no way of hearing classical music.

For companies which support the RSNO's education work there is the obvious benefit of knowing that they are contributing to worthwhile community activities. But there's more. They benefit, too, from the positive publicity, both local and national, which these events attract. They receive tickets for concerts. And they are credited in all promotional material associated with the projects.

For information about how to get involved with the RSNO's Community and Education projects please contact Sam McGuire .

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